Time tracking is also essential to solve another challenge that faces today's agencies: overbooked schedules. Manual and automated timesheet reminders can help teammates track their time more accurately. With time tracking software, teams can fill in digital timesheets with an estimation based on their work schedule, so that each team member can simply confirm or update the actual time taken on each task before logging their hours. These days, teams have turned to digital solutions to help them track and manage their time. In fact, more than half of the team members who responded to the survey said they couldn't easily recall what they worked on, leading 41% of them to simply guess how long they had spent on each task. As the Float report found, the longer an employee leaves their time log unfilled, the more inaccurate it becomes. If a team member forgot to fill out a timesheet, they were left guessing as to how long they spent working on a task. In the past, keeping a time log was a manual process that required teams to fill out timesheets. We know what you might be thinking, but, rest assured, time logs don't look like they used to! Time logs keep accurate records of your team's time so that you can see how efficient they have been on a project, and are then able to optimize each team member’s workload based on that data. If you want to know how long one of your team members worked on a task, a time log is a quick, effective way to keep track. In turn, you get more accurate data on how long your team members spend working on specific project tasks, you can forecast more accurate project timelines, and you can plan your team’s time more effectively.Ī time log is a record that details a person's activities with a time stamp. At its simplest, all it takes to keep a time log is an employee writing down how long a task takes them to complete. Why the disconnect? After all, keeping track of time isn't rocket science. In Float's Global Agency Productivity Report 2020, 68% of agencies said they required their team to track their time, yet 43% of employees rated that process as "below average". However, without the right time tracking system in place, that’s easier said than done. Keeping time logs is a great way to track your agency's overall productivity levels, and see how close (or not) your project estimates match up with your project actuals. If you are paying your creatives per hour, it's even more prudent to know how long it took your team to complete each task. Has your agency ever completed a project for a client and wondered how much time it actually took your team to get it done? □
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